What exactly is SEO?
To put it bluntly, SEO is the new Yellow Pages.
Search Engine Optimisation (SEO) is imperative for the continuing success of businesses in the modern market. It is how customers will find you on the internet amongst all of your competitors. SEO is designed to increase your website’s ranking in the top search engines, drive more traffic to your site, and significantly increase your conversion rate. SEO delivers a powerful return on the investment of your marketing budget. When creating a website, SEO should be considered as vital as the design, usability and content of your site.
How can SEO help my business in Adelaide?
A high search engine ranking is today’s equivalent to what taking out a full page ad in the Yellow Pages once was. Potential customers need you to stand out above your competition. Considering that most internet users don’t scroll past the first few results when searching online, SEO is a necessary part of a successful business. Just look at the facts:
• The Internet is now the #1 resource used by consumers to find local products and services
• 99% of all Internet users use Search Engines to look for something on the Internet
• Every search result yields thousands to millions of listings
• 90% of searchers only go through the first 2 pages of results or the Top 20 listings
• 73% of Internet users prefer to find products and services themselves using search engines, as opposed to having advertisements directed at them
• An entire generation has now grown up in the Internet age, resulting in a generation of consumers who rarely consider offline advertising sources when seeking local information
So how does it all work?
SEO works by establishing the most relevant keywords that users are entering into search engines when seeking the service that you are offering. Successful SEO will ensure that the keywords your business wants to rank for are used in the important parts of your website, resulting in your website appearing higher up in the search engine rankings.
More than just key words
There is a common misconception that SEO is only about keywords. While this is a large part of SEO, links also play a huge part. External sites that link back to your web page make Google very happy and will result in a higher search engine ranking for you. Think of it as being recommended. Therefore, creating new, high quality content on a regular basis increases your chances of other sites linking back to you.
SEO is an ongoing process
Just like website maintenance and marketing operations, successful SEO cannot be achieved overnight. Unlike taking out a Google AdWords campaign or similar Pay Per Click service, the results are not instant. SEO is a slow and steady process, but done well the results can be priceless.
Search engines like Google update their data daily, so top searched keywords are constantly changing. Competitors will also be constantly trying to outrank your website. Ongoing SEO management will ensure that you continue to stay on top of keywords, create quality content and establish valuable links.
To get more customers to your website, you must be within the Top 20 results of the keywords related to your business. We can help you achieve this.
It is important to make your local market aware of your products and services. In order to do this local Search Engine Optimisation is vital! Competition in the local online market is really tough – being on Page #1 of Google, Yahoo and Bing search engines is paramount for customers to find you faster in your local business area.
We plan and execute your website to be submitted on all the major local search engines and directories, as well as Google, Yahoo, etc., so as to be featured in their local listing and improve your ranking.