To app or not to app: Can web apps save you money in your business?
These days, it’s all about web applications. From convenience to affordability, apps are all the rage right now in business. So what is a web application anyway? A web-based application is simply an application, which is used over a network. Lets have a look at the 5 advantages of web applications and how they can [...]
ROI – why your website is not converting?
Many business owners look at their website as a branding tool – one that showcases their business. While this is the case, it’s main function of a website is to generate you leads. Of course its important to have a good-looking website but it that shouldn’t be the main focus. Your website should bring you [...]
Is your business set up for mobile customers?
How often to do find yourself surfing the web on your mobile? It’s becoming more and more common to use our mobile phones to find what we need online. We have access to information 24/7 and if your customer can’t find you, you’re going to miss out on their business. The demand for instant information [...]
Google raises the bar for websites that want to rank high organically!
Did you know that approximately 93% of people search for products and services on Google? For this reason, having the maximum exposure online for your business has become absolutely necessary in order to remain competitive in today’s climate. Your business MUST be easy to find on the internet and if it’s not, it’s a safe [...]
The 5 biggest mistakes Australian business owners make when choosing a website design company and how to avoid them
Your website is a reflection of your business and a powerful marketing medium, so its important you use a great website design company. Here’s what you should be looking out for when choosing a website design company to build your online profile! 1. Paying too little – the ultimate purpose of a website is to [...]
How do you use Facebook for your business to make money and sales?
The process of putting something on Facebook and gaining new customers and sales is every small-business owner’s dream, right? Well with a bit of time and effort that dream can come a reality. Picture this… let’s say you own an online clothing store. You’re active on Facebook, posting quality content: tips, photos, videos, news, sales [...]
Search Engine Marketing: SEO vs. PPC – which is best for you?
When it comes to increasing your online visitors, you have two basic options: SEO (search engine optimisation) or PPC (pay per click). The main different between the two is simple: one is paid and one is unpaid. With PPC, you pay for traffic using advertising provided by Google Adwords. Google enables you to display ads [...]
Know the Competitor
What you need to know about your competition to beat them! “It is said that if you know your enemies and know yourself, you will not be imperilled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know [...]
How smart are you about smart TV’s?
Well Smart TV and Digital Set Top Boxes are here and they are really changing the way we interact with the internet at home. These TV’s will change the game for everyone in the world. Internet enabled entertainment at home is fast becoming the norm and once these new smart TV’s and digital set top [...]
The 4 Things Your Business Website Needs to Perform Well!
It stands to reason that having a successful website is due to knowing your market and customers really well. But, there are some key elements to a website’s architecture that can make it perform at an optimal level. This level is different for every business but can be basically summed up as more sales, more [...]